THE BEGINNING

TRODE began with a group of friends who studied together, shared a love for fashion, and wanted to create pieces with their own character.

From the first ideas, we experimented with silhouettes, materials, graphics and small details to gradually shape TRODE’s identity. What began with our first online orders eventually grew into our first store at 24 Le Van Sy, Phu Nhuan, Ho Chi Minh City.

TRODE has been built one product and one experiment at a time, alongside the people who have supported us from the beginning.

TRODE

The name TRODE represents the idea of never standing still.

To us, it means staying in motion, continuing to grow and not allowing the brand to be confined to one fixed image. TRODE may change from one chapter to the next, but one thing remains the same: we approach what we do from our own point of view, rather than choosing the safest direction just to blend in.

Started Small. Still Moving. is the simplest way to describe that journey.

TOOFY / BRAND MASCOT

Alongside TRODE from its earliest steps is Toofy, our Bull Terrier mascot.

We have always had a particular love for the breed. Beyond their unmistakable appearance, Bull Terriers are strong, funny, stubborn and full of energy.

Toofy is more than a graphic on our products. It reflects a part of TRODE’s personality: curious, open to experimentation, protective of its own point of view and determined to move forward in its own way.

DESIGN LANGUAGE

TRODE often begins with familiar pieces from an everyday wardrobe, then reworks them through silhouette, proportion, construction, material and small, considered details. We like clothing that can be worn often without losing its character. Some pieces are simple and easy to style. Others are more unconventional, with a slightly undone attitude.

TRODE is not interested in creating one fixed image that everyone is expected to follow. We believe clothing only becomes complete once it enters the life of the person wearing it. The same shirt can feel completely different depending on who styles it. The chosen fit, the way it is paired, how it changes through wear, and even the person’s own presence can create an entirely different version of the piece.

Every TRODE design is only a starting point. The rest is shaped by how the wearer understands it and makes it part of their own style.

COMMUNITY

The community TRODE wants to build is not defined by one way of dressing or a single image everyone has to follow. We want TRODE to be a place for people with their own point of view — people who know what they like but remain curious enough to try something new. They may have different styles, personalities and ways of living, but they share the confidence to express themselves on their own terms.

TRODE does not want the wearer to become a version of the brand. We want the brand to become part of their version of themselves. Whenever a piece is styled in a way we never imagined, taken to a new city or becomes part of someone’s personal memory, it begins to carry another story. That is how the TRODE community takes shape: not through uniformity, but through different personalities finding a point of connection.

KEEP MOVING

TRODE is still growing.

We want to keep experimenting, create better products and take the brand further from where it began. But wherever it goes, we want to hold on to the reason a group of friends sat down and started this project in the first place: the excitement of turning something familiar into something with a character of its own. Pieces that are recognisably TRODE without overpowering the person wearing them.

Clothing that does not ask people to become someone else, but gives them the space to wear it, live in it and make it part of their own story.

Born in Ho Chi Minh City - Shaped by every step - Worn your own way.